SET509.
ABOUT THE SET.
SUMMER NIGHTS. Our first collaboration with Havana Club. Centered around their iconic Cadillac, we created a 70s-inspired short film that captured the essence of a night built on rhythm, style, and atmosphere.
The campaign rolled out as a three-part series — blending behind-the-scenes glimpses, personal interviews, and a final cut where the full energy of the Set came to life. Everything came together at the iconic Rheinloft in Cologne, where the story found its peak and the experience unfolded in full.
IT ALL STARTS WITH A SMALL TEASER
A teaser drops revealing the next SET and the collaboration behind it, just enough to shift the energy.
IT’S ABOUT THE RIGHT PEOPLE.
We don’t sell tickets, we build our guest list by hand. Our casting calls are always open, offering a direct path to the Set. Whether you’re a DJ, model, dancer, or actor, we’re always scouting for talent. Plus, this is your chance to earn a spot on the exclusive guest list and be part of the experience.
SLOWLY BULDING TENSION.
After successfully completing phase 2, curating the final guest list, and finishing the shoot for our final trailer, we’re now ready to reveal the final poster and lineup. This marks the beginning of our heavy promo phase.
MAKING NOISE.
(Respectfully)
THE DROP.
After completing Phase 2, finalizing the guest list and wrapping the shoot for our final trailer, we’re now ready to reveal the official poster and lineup. This marks the start of our full promo phase, leading up to the release of our iconic short film.
TAKING THINGS PERSONAL.
We believe that how you approach people is everything.
It’s about seeing your community, understanding their journey and letting them know we them to be part of it. An invite should feel like more than a message. That’s why we send it straight to your door. A moment you can hold in your hands. Time is precious, thanks for choosing to spend it with us.
See you on SET.
