SET509.
ABOUT THE SET.
The FLOOR 25. campaign, in collaboration with 25hours Hotels, is our biggest project to date. Over the course of six months, we teased and built anticipation through subtle hints and visual snippets.
The campaign featured a mix of influential characters, from a fashion icon in Hamburg to dancers from Cologne, along with actors and models who helped weave a story that felt as much about the people as the space.
Each piece led to the short film, released just before the SET., where everything came together and the story unfolded.
IT ALL STARTS WITH A SMALL TEASER.
A teaser drops revealing the next SET. and the collaboration behind it, just enough to shift the energy.
IT’S ABOUT THE RIGHT PEOPLE.
We don’t sell tickets, we build our guest list by hand. Our casting calls are always open, offering a direct path to the SET. Whether you’re a DJ, model, dancer, or actor, we’re always scouting for talent. Plus, this is your chance to earn a spot on the exclusive guest list and be part of the experience.
THE DROP.
TRAILER PRESENTED AT THE TOP.
After completing Phase 2, finalizing the guest list and wrapping the shoot for our final trailer, we’re now ready to reveal the official poster and lineup. This marks the start of our full promo phase, leading up to the release of our iconic short film.
TAKING THINGS PERSONAL.
We believe that how you approach people is everything.
It’s about seeing your community, understanding their journey and letting them know we them to be part of it.
An invite should feel like more than a message. That’s why we send it straight to your door. A moment you can hold in your hands. Time is precious, thanks for choosing to spend it with us.
See you on SET.
YOUR PERSONAL TICKET
DELIVERED TO YOUR DOORSTEPS
