CHAPTER I. (Where it all started.)

It began in a small baguette shop, an unlikely but perfect setting for what would become our very first SET. The decision was instinctive, the timing urgent. After carrying the idea for over a year, it became clear: it was now or never.

From the cinematic trailer and invitations to the creative direction and early expressions of our brand identity, everything came together quickly and more importantly, organically. What started as a spontaneous moment turned into the foundation for everything that followed.